Ukrainian students advocate for clean water


Water is essential for life. It covers about 70% of the Earth’s surface and makes up about 70% of our body mass. There is no substitute for water. However, water resources on the planet are limited, and unevenly distributed in time and space.

International World Water Day is held annually on 22 March as a means of focusing attention on the importance of freshwater and advocating for the sustainable management of freshwater resources. An international day to celebrate freshwater was recommended at the 1992 United Nations Conference on Environment and Development (UNCED) in Rio de Janeiro. The United Nations General Assembly responded by designating 22 March 1993 as the first World Water Day.

Recognizing that social advertising is apowerful tool for galvanizing public opinion and educating people UNDP Ukraine partnered with Association of Advertisers of Ukraine and Student Advertising Festival to organize a contest dedicated to the World Water Day and issues related to protection of water resources and universal access to clean water.

The organizers have received more than a thousand videos and posters from Universities all over Ukraine. The best three works have been awarded with multimedia tablets. The students’ videos and posters are very professional and will be widely used by UNDP in public awareness and educational campaigns.



“It is especially refreshing to see impressive works of young people, the students who responded to our call to devote their time and talent to create videos and images onwater. It is my hope that when they become professional advertising designers and copyrighters they will remember the good feeling they had when theywere working on something meaningful and  willcontinue to donate their talent and creative skills to uphold social causes.”- said YevgenRomat, the Dean of Kyiv National Economic University and the head of the  contest jury.

UNDP partners with  Ukrainian Government, private sector  and civil society to implement a  number of successful water projects which focus on rehabilitating natural water springs, developing a comprehensive Monitoring framework of Dnipro’s ecological status,  helping  to elaborate better environmental legislation, introducing modern water purification technologies to plants and factories so that the water they discharge into the rivers is not harmful, helping local communities to restore water networks and teaching children to be environmentally conscious and savvy.

Through its Local Development projects UNDP Ukraine supported more than a thousand local community projects aimed at improving water supply and sanitation for 400thousand people. These included reconstruction of hot and cold water supply and sewage system pipelines in houses, construction of street water supply pipelines, restoring community springs and wells as well as installation of drinking water fountains at schools.

The Dnipro Basin Environment Project pilots Cleaner Production Technologies for the small/medium-sized enterprises, developed a comprehensive Monitoring of Dnipro’s ecological status, helps to introduce better environmental legislation and facilitates international cooperation among scientists, officials and experts from Russia, Ukraine and Belarus aimed at integral Dnipro Management . The project helps Ukrainian companies to  implement low-cost cleaner production measures that are both affordable, energy efficient and widely-used in developed countries.

Photo by Syuzanna Fonaryova

UNDP Around the world

You are at UNDP Ukraine 
Go to UNDP Global