How to support entrepreneurs affected by the conflict? With crowdfunding!

Jan 18, 2017

Crowdfunding is a way to raise resources for a business project by appealing to the generosity of other people online. In fact, it is not only about the money: it’s about communicating with other people, making them believe in your ideas and support your efforts to strengthen and develop your community.

Following its experience with crowdfunding for development gained in other European countries, UNDP is now teaming up with Ukrainian leaders in this field to launch the first Crowdfunding Academy dedicated to entrepreneurs from conflict affected areas in Donbas. The ultimate goal of the initiative is to rally all available resources to help improve the livelihoods of internally displaced persons (IDPs) and host communities throughout Ukraine.

International experts and trainers from the leading Ukrainian online crowdfunding platform "Spilnokosht" will help entrepreneurs raise funding for their businesses using online tools and innovative methodologies. To be admitted to the Crowdfunding Academy, participants had to describe their business idea and specify the required investment. Crowdfunding experts from Ukraine and other countries have then selected the most interesting and socially relevant projects. The selected business ideas vary from the production of traditional Ukrainian carpets to online educational platform.

The Crowdfunding Academy will open its doors for the around 30 selected entrepreneurs in February with online seminars and practical courses in Kyiv. It will cover all topics needed to launch and develop a crowdfunding campaign: from developing a concept and drafting business plan, to designing and implementing the resource mobilization campaign.

As part of the campaign Ukrainian video directors, winners of UNDP’s Big Stories of Small Business video contest, will prepare short videos about business ideas to be crowdfunded, to help entrepreneurs promote them on the national and global online crowdfunding platforms.

This initiative is implemented by the UNDP Recovery and Peacebuilding Programme, with financial support of the British Embassy in Ukraine.

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