UNDP awards three young directors for their short movies on inspiring entrepreneurs

Nov 27, 2017

Photo: UNDP in Ukraine/ Slava Ratynskyi

A video about entrepreneur Roman Mischenko from Kramatorsk, who makes equipment for outdoor recreation, was the clear winner of the United Nations Development Programme in Ukraine's "Big Stories About Small Business" social video contest.

The winners of the contest were announced at a ceremony in Kyiv on Nov. 24.

UNDP in Ukraine, together with the Molodiya Festival, and with financial support from Poland, organized the contest to tell the stories of people like Misсhenko – entrepreneurs displaced by the conflict in Ukraine who, despite all their economic and political difficulties, have rebuilt and developed their businesses.

Young Ukrainian directors from all over the country filmed social videos about the entrepreneurs from the east. The contest is being held for the second year in a row.

The winning film about Mischenko, according to voting by an expert jury, was the work of the "Siaivo Production" video studio headed by Dmitry Antonov.

Winning video

Roman Mischenko has a company based in Kramatorsk, Donetsk Oblast, that produces equipment for outdoor recreation. The company sells its products abroad as well as in Ukraine, predominantly via the internet. He has expanded his business and created three new jobs.


Second place was taken by director Andriy Pryimachenko (Peredova studio). His team filmed the success story of Illya Lazarenko, the owner of a landscape design studio in Sloviansk.

2nd place

Illia Lazarenko, Sloviansk, Donetsk Oblast, the owner of landscape design studio. During the hostilities, his house and enterprise were destroyed. He has rebuilt his business and created four jobs.


In third place was the work of the team of director Kateryna Balabay. This video is devoted to entrepreneur Vadym Lyubchenko from Severodonetsk, who is engaged in the repair of asphalt surfaces of roads, sidewalks, and areas next to buildings using the innovative method of infrared heating.

3rd place

Vadym Liubchenko has a small enterprise specialized in asphalt recycling and repairing asphalt roads, pavements and areas adjacent to residential buildings in Severodonetsk, Luhanks Oblast. A UNDP grant allowed Vadym launch this innovative business in 2016, creating jobs for four people.


The main goal of the competition is to create a positive image of the eastern regions and, through motivational videos, to inspire others to set up their own businesses.

Janthomas Hiemstra, UNDP Country Director in Ukraine, said new businesses accelerate the recovery of conflict-affected areas in eastern Ukraine. "Over the past three years, UNDP and its partners directly supported 620 businesses and created 3,200 new jobs,” Hiemstra said. “We are grateful to our international partners –  among them the governments of Japan, Poland, the United States and the Czech Republic – for their continuous support."

The members of the jury were representatives of international organizations, producers, film directors and social advertising experts, among them were: Deputy Director of UNDP in Ukraine Van Nguyen, Head of UNDP's Recovery and Peacebuilding Programme in Ukraine Victor Munteanu, the creative director at advertising company Publicis Ukraine, Maxim Nazarov, and others.

The total prize fund of the contest was UAH 55,000 (USD 2,000): 1st place – UAH 25,000 (USD 1,000), 2nd place – UAH 15,000 (USD 600), and 3rd place – UAH 10,000 (USD 400). A special prize of UAH 5,000 (USD 200) for the winner an online vote will also be awarded.


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